In 2025, Bollywood's biggest stars continue to shine not only on the big screen but also on social media, where their massive followings influence global trends and brands. From Priyanka Chopra's international appeal to Ranveer Singh's bold fashion choices, these celebrities are leading the way with their powerful online presence. With millions of followers, they not only promote their films and lifestyle but also collaborate with top brands across industries. In this list of the most followed Indian actors on Instagram, we explore how these stars leverage their influence to make a lasting impact on both fans and brands
Priyanka Chopra
Priyanka Chopra Jonas stands as one of Bollywood’s most influential figures with an impressive 92+ million followers across her social media platforms. As a global icon, Priyanka seamlessly blends her Bollywood success with her international ventures, including her acclaimed work in Hollywood. Her engaging content ranges from behind-the-scenes glimpses of her film projects to her philanthropic efforts and glamorous lifestyle. Priyanka’s strong social media presence not only cements her status as a top influencer but also makes her a sought-after brand ambassador for global and Indian brands alike.
👑Brand Ambassador: Appy Fizz | Bumble | Garnier | Colgate | Pepsi | Nirav Modi Jewels
🎥Famous Films: Fashion | Barfi! | Bajirao Mastani | Mary Kom | The White Tiger | Tiger
Alia Bhatt
With 86+ million followers, Alia Bhatt is one of Bollywood’s youngest and most dynamic stars dominating social media. Known for her versatile acting skills and vibrant personality, Alia uses her platforms to connect deeply with her fans. She shares a mix of personal moments, fitness routines, fashion statements, and professional milestones, making her relatable and inspiring to millions. Alia’s impactful presence on social media has also made her a favorite for brand endorsements, ranging from fashion and beauty to lifestyle products.
👑Brand Ambassador: Flipkart | Cadbur | Cornetto | Manyavar | Frooti | Sunsilk | Puma
🎥Famous Films: Gangubai Kathiawadi | Raazi | Udta Punjab | Dear Zindagi | Gully Boy
Deepika Padukone
Deepika Padukone boasts a formidable 80+ million followers, making her one of the most followed actresses in Bollywood. Renowned for her elegant style and powerful performances, Deepika leverages her social media to advocate for mental health awareness, promote her films, and showcase her glamorous lifestyle. Her thoughtfully curated posts resonate with a global audience, enhancing her influence beyond cinema. Deepika’s partnerships with high-end brands and her role as a fashion icon further amplify her presence, making her a significant force in the digital realm.
👑Brand Ambassador: L'Oréal Paris| Sukhi | Pottery Barn | Dabur | Louis Vuitton | Levi's
🎥Famous Films: Cocktail | Chhapaak | Om Shanti Om | Tamasha | Yeh Jawaani Hai Deewani | Chennai Express
Salman Khan
Salman Khan, with 69+ million followers, remains one of Bollywood’s most beloved and influential stars on social media. Known for his charismatic screen presence and philanthropic endeavors, Salman uses his platforms to engage with fans, promote his latest projects, and support charitable causes through his Being Human foundation. His posts often feature a mix of film promotions, fitness tips, and personal insights, fostering a strong connection with his vast fanbase. Salman’s enduring popularity and trustworthy image make him a prime choice for numerous brand endorsements across various sectors.
👑Brand Ambassador: Dixcy Scott |Thums Up | Realme | Being Human | Tiger Biscuit
🎥Famous Films: Bajrangi Bhaijaan | Maine Pyar Kiya | Hum Aapke Hain Koun..! | Sultan | Dabangg | Wanted
Anushka Sharma
Anushka Sharma commands a substantial 68+ million followers on social media, reflecting her significant impact in Bollywood and beyond. As an accomplished actress and successful producer, Anushka shares content that highlights her professional achievements, entrepreneurial ventures, and personal life. Her posts often feature film promotions, behind-the-scenes glimpses, and glimpses into her life with her husband, Ranveer Singh. Anushka’s elegant and relatable online persona has attracted numerous brand partnerships, particularly in fashion, beauty, and lifestyle sectors.
👑Brand Ambassador: Myntra | Puma | W | Michael Kors | Nivea | Bru Coffee
🎥Famous Films: Rab Ne Bana Di Jodi | Band Baaja Baaraat | PK | Sultan | Dil Dhadakne Do
Akshay Kumar
Akshay Kumar, with 67+ million followers, is a powerhouse in Bollywood whose social media presence mirrors his multifaceted career. Known for his action-packed roles and disciplined lifestyle, Akshay utilizes his platforms to promote his films, share fitness regimes, and support various social causes. His engaging content, which often includes motivational messages and glimpses into his daily routine, resonates with a broad audience. Akshay’s strong and reliable image makes him a preferred choice for endorsements in sectors like health, wellness, and technology.
👑Brand Ambassador: POCO India | Honda Motorcycles | Tata Motors | Fortune Oils | PC Jeweller
🎥Famous Films: Hera Pheri | Baby | Khiladi | Rustom | Bhool Bhulaiyaa | Kesari| Welcome
Shah Rukh Khan
Shah Rukh Khan, the "King of Bollywood," boasts 47+ million followers and remains a towering figure in the entertainment industry. His social media presence is a blend of nostalgic posts, film promotions, and personal reflections, which keep his global fanbase deeply engaged. Shah Rukh’s charisma and enduring legacy make his posts highly anticipated, often setting trends and sparking conversations. His collaborations with prestigious brands and his ventures into entrepreneurship further enhance his influence, making him a revered influencer in both Bollywood and the business world..
👑Brand Brand Ambassador: Byju's | Dubai Tourism | BigBasket | Reliance Jio | ICICI Bank | Dish TV
🎥Famous Films: Chak De! India | Baazigar | Dilwale Dulhania Le Jayenge | Jawan | Kuch Kuch Hota Hai | Main Hoon Na
Ranveer Singh
Ranveer Singh captivates 47+ million followers with his vibrant and energetic presence on social media. Known for his bold fashion choices and dynamic performances, Ranveer shares a kaleidoscope of content that includes fashion statements, film promotions, and candid moments with fans. His lively and authentic engagement style endears him to a young, enthusiastic audience, making him a trendsetter in the digital space. Ranveer’s playful and fearless persona attracts diverse brand collaborations, particularly in fashion, lifestyle, and entertainment industries.
👑Brand Brand Ambassador: Chings | Make My Trip | Nivea | Pepsi | Nutella | Ducati | BOAT
🎥Famous Films: Bajirao Mastani | Padmaavat | Gully Boy | 83 | Band Baaja Baaraat | Rocky Aur Rani Kii Prem Kahaani
Varun Dhawan
Varun Dhawan’s 46+ million followers reflect his status as one of Bollywood’s most popular and relatable stars. Celebrated for his comedic timing and versatile roles, Varun uses his social media platforms to share a mix of professional updates, personal milestones, and lifestyle content. His approachable and down-to-earth demeanor resonates with fans, fostering a loyal and engaged community. Varun’s strong online presence makes him an attractive partner for brands in the fashion, fitness, and entertainment sectors, enhancing his influence both on and off the screen.
👑Brand Brand Ambassador: Reebok | Pedigree | Philips | Lux Cozi | Oppo | Maaza | Maruti Suzuki Arena
🎥Famous Films: October | Bhediya | Jug Jugg Jeeyo | Main Tera Hero | Student of the Year
Amitabh Bachchan
Amitabh Bachchan, a legendary icon with 37+ million followers, continues to captivate audiences through his enduring legacy and commanding presence on social media. Often sharing reflections on his illustrious career, snippets from his daily life, and messages of inspiration, Amitabh maintains a deep connection with fans across generations. His posts exude wisdom and charisma, reinforcing his status as a respected figure in Bollywood. Amitabh’s collaborations with prestigious brands highlight his timeless appeal and authoritative image, making him a revered ambassador in the digital age.
👑Brand Brand Ambassador: upGrad | Maaza | MediBuddy | Kalyan Jewellers | Lux | ICICI Prudential Life | Dabur Chyawanprash
🎥Famous Films: Don | Agneepath | Sholay | Kaala Patthar | Sharaabi | Kabhi Kabhie | Kabhi Khushi Kabhie Gham
As the digital landscape evolves, these Bollywood celebrities are shaping the future of social media and brand endorsements. Their massive Instagram followings not only amplify their presence but also give them the power to drive trends and create a strong connection with their audiences. Whether it's Priyanka Chopra's global influence or Salman Khan's philanthropic efforts, these stars continue to lead the charge in the entertainment world.
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