Top Beauty Influencers in India 2025

Nagma started as a TikTok content creator and quickly transitioned into one of India’s top beauty and lifestyle influencers. With a background in commerce and business, she blends her strong personal brand with smart content strategy. Nagma’s signature makeup looks, dance videos, and fashion content resonate strongly with Gen Z and millennials. Her ability to consistently reinvent herself from beauty reels to cinematic content has made her a long-standing creator in a fast-changing space.

Known for her fun, quirky personality and bold makeup experiments, Mrunal Panchal is a Gen Z beauty icon. She began with Musical.ly and exploded on Instagram with her viral makeup transformations. Today, she creates tutorials, skincare content, and quirky GRWM videos that are both educational and fun. Mrunal's creative use of color, bold eyeliner trends, and storytelling makes her stand out. She’s also half of a power couple with fellow creator Anirudh Sharma, often collaborating on fashion and lifestyle content.

Originally a fashion editor at POPxo, Komal Pandey transitioned into a full-time content creator with a bold, experimental aesthetic. While primarily known for fashion, Komal’s makeup looks are equally iconic always editorial, fearless, and edgy. Her “Get Ready With Me” videos combine storytelling, visual transitions, and flawless glam. She’s a voice for body positivity and self-expression, encouraging followers to own their vibe, no matter what beauty standard says otherwise.

Rida Tharana is one of South India's most beloved beauty and lifestyle creators. Starting with basic makeup videos and personal vlogs, Rida built a loyal audience through relatability and sincerity. Her content blends South Indian bridal looks, skincare routines, and real-life moments, making her a strong voice in regional content. She champions minimalist glam and skincare-first beauty, which resonates with both aspiring creators and everyday beauty lovers.

Breaking gender stereotypes one reel at a time, Ankush is a beauty creator redefining masculinity with a brush in hand. Starting his career as a writer, he moved into comedy content and soon found his passion for beauty. Ankush posts makeup tutorials, skincare reviews, and bold looks often combining them with humor and life stories. He’s become a symbol of self-expression and acceptance, and his #GuysWhoGlam series challenges outdated beauty norms with charm and confidence.

Somya Gupta, also known as Michu, brings a youthful, quirky twist to beauty content. She gained popularity through makeup tutorials that mix bold colors, trending challenges, and skincare experiments. Her bubbly on-screen vibe and relatability have helped her create a close-knit community of fans. From affordable makeup hacks to full-on glam, Somya’s content caters to college-goers and Gen Z beauty lovers who love looking good without breaking the bank.

Aashna Shroff is a pioneer in India’s influencer space, having started as a fashion blogger with The Snob Journal. Over time, she expanded into beauty, skincare, and travel, winning hearts with her clean, sophisticated style. Her content focuses on luxury beauty, skincare rituals, and clean girl aesthetics. Aashna is known for in-depth reviews and personal recommendations that carry immense trust in the beauty community. Her elegance and attention to detail make her a go-to for premium beauty brands.

Aashna Hegde is a powerhouse content creator who made her mark in the lifestyle, fashion, and beauty space with her stylish and vibrant content. She started out as part of the NOFILTR group and quickly built a niche audience that admires her for her confidence, glam makeup looks, and everyday beauty routines. Her GRWM videos, product reviews, and transition reels are high on aesthetic appeal, and she’s known for keeping things both glamorous and relatable. Aashna’s love for experimenting with makeup and fashion makes her a go-to muse for younger audiences and emerging beauty brands.

Malvika Sitlani began her journey as a model and beauty pageant contestant, but her true breakout came through YouTube. She started her channel That Girl In Vogue in 2015, sharing honest product reviews, makeup tutorials, and lifestyle content. Malvika is known for her luxurious aesthetic and in-depth beauty breakdowns, offering both aspirational and educational content. Over the years, she’s evolved into a powerful voice for self-love, especially after becoming a mom in 2023. Her motherhood-meets-makeup content continues to inspire modern Indian women looking to balance beauty, life, and authenticity.

Siddharth Batra is breaking boundaries in the Indian beauty and fashion space with his #GuyBeauty revolution. A grooming enthusiast, fashion editor, and content creator, Siddharth shares skin routines, bold makeup experiments, and grooming hacks all with a high-fashion twist. His reels are a visual delight, often featuring makeup looks inspired by runway trends. He advocates for self-expression, gender-neutral beauty, and confidence, making him a key figure in redefining masculinity in modern India.

Shreya Jain is a pioneer in the Indian beauty YouTube space. A makeup artist by profession, she launched her channel back in 2010 when beauty content was still new to Indian audiences. Shreya is known for her informative tutorials, product reviews, and honest opinions, a rare trait that has earned her immense trust in the beauty community. She also launched her own line, SJ Merch, and is frequently seen collaborating with cosmetic brands to create curated collections. Her expertise, coupled with her grounded approach, makes her one of the most respected voices in the industry.

Deep Pathare is known for his soft-glam, dewy makeup tutorials and skincare content that’s rooted in simplicity and elegance. Starting off as a makeup enthusiast, Deep built his brand on authenticity, often featuring affordable products and honest routines that anyone can follow. His tutorials cater to both beginners and intermediate beauty lovers, and his soothing voiceovers make every video feel calming and educational. He also posts skincare reviews, unboxing reels, and male grooming tips, making him a versatile beauty creator.

Debasree Banerjee is one of the OG Indian beauty bloggers who turned her passion into a powerful beauty brand. Starting her journey from Kolkata, Debasree built her presence with in-depth tutorials and skincare-first beauty content. Over the years, she has collaborated with global beauty brands and even launched her own line Debasree Beauty. Her expertise lies in wearable glam, bold liners, and clean aesthetic visuals. Known for her calm persona and product knowledge, she is trusted by her community for unbiased reviews and beauty advice.

 Jyotii Sethi, an actress-turned-creator, blends cinematic charm with her passion for beauty. With experience in film and digital entertainment, she creates high-quality GRWMs, skincare tutorials, and beauty storytelling reels that feel like mini-films. Her content is aesthetically curated and appeals to those who love elegance and grace in their makeup game. She often shares her personal journey, beauty hacks, and holistic tips, creating a connection that goes beyond vanity. Her relatability and warmth make her a unique voice in the beauty content space.

Shantanu Dhope is a trailblazer in India’s beauty scene, especially when it comes to high-glam, bold makeup looks. As one of the most prominent male beauty influencers in the country, his dramatic transformations, colorful eyeshadow artistry, and editorial-style reels have earned him critical acclaim. Trained in makeup artistry, Shantanu merges technique with creativity, creating looks that are runway-ready and Insta-perfect. He is also an advocate for queer voices in beauty, using his platform to promote self-expression and inclusivity.