In today’s digital-first world, social media influencers have become the powerhouses of brand marketing. From comedy to fashion, fitness to tech, these influencers shape trends, drive engagement, and build communities like never before. India, with its massive digital audience, has witnessed a meteoric rise in influencer culture.
Whether it’s Bhuvan Bam’s hilarious sketches, Komal Pandey’s high-fashion aesthetics, or Ranveer Allahbadia’s motivational podcasts, each influencer has carved a unique space, attracting millions of dedicated followers. But who are the most influential digital creators in India today
In this blog, we unveil India’s Top 20 Social Media Influencers—the game changers who are redefining content, engagement, and brand storytelling.
1) Bhuvan Bam (@bhuvan.bam22)
Bhuvan Bam is one of India’s most successful digital creators, pioneering the YouTube comedy scene. He gained popularity through his BB Ki Vines channel, where he creates hilarious short sketches, often playing multiple characters himself. His relatable storytelling and sharp humor have amassed a massive following. Over time, he has expanded into music, OTT platforms, and brand collaborations. Bhuvan is also known for his philanthropic efforts and active social media presence, keeping his audience engaged. His ability to connect with people of all ages has solidified him as a top-tier influencer in India.
Platform: YouTube 🎥 | Instagram 📷
Genre: Comedy, Music
Brands: Tissot, Arctic Fox, Beardo, Myntra
🔹 Instagram Engagement Rate: 2.4%
🔹 YouTube Average Views: 12.6M
2) Ajey Nagar (@carryminati)
Ajey Nagar, popularly known as CarryMinati, is a powerhouse of digital content. His roast videos, quirky take on pop culture, and unique rap-style humor have made him India’s most subscribed YouTuber. His videos, often filled with satirical commentary, gaming, and fast-paced edits, resonate well with Gen Z and millennials. Apart from roasting and gaming, CarryMinati is also venturing into rap music, giving his audience a blend of entertainment and creativity. His no-filter approach and fearless content make him one of India’s most dynamic influencers.
Platform: YouTube 🎥 | Instagram 📷
Genre: Comedy, Gaming, Roasting
Brands: Arctic Fox, WinZO, Airtel
🔹 Instagram Engagement Rate: 7.84%
🔹 YouTube Average Views: 31.2M
3) Prajakta Koli (@mostlysane)
Prajakta Koli, widely known as MostlySane, is an inspirational digital creator who started with relatable middle-class family sketches and quickly became a household name. She is known for her fun-loving, positive personality and knack for storytelling. She has since expanded into acting, global brand campaigns, and social impact initiatives. She has worked with Michelle Obama, Netflix, and UN campaigns on education and gender equality. Her diverse content includes lifestyle vlogs, challenges, and collaborations with celebrities, making her a well-rounded influencer.
Platform: YouTube 🎥 | Instagram 📷
Genre: Comedy, Lifestyle
Brands: Whisper, Amazon, H&M, Levi’s
🔹 Instagram Engagement Rate: 5.5%
🔹 YouTube Average Views: 112.6k
4) Kusha Kapila (@kushakapila)
Kusha Kapila is an internet sensation known for her hilarious character-based comedy, where she portrays stereotypical Indian socialites in a satirical yet entertaining manner. Starting as a content creator for iDiva, Kusha has built her own brand as a comedic powerhouse. Her portrayal of fictional rich aunties and elite Delhi women has earned her millions of followers. Apart from comedy, Kusha has successfully transitioned into acting, collaborating with Bollywood stars and appearing in OTT shows. She is also a voice for body positivity, self-love, and women’s empowerment, making her a favorite among young audiences.
Platform: Instagram 📷 | YouTube 🎥
Genre: Comedy, Fashion
Brands: L’Oréal, Amazon Prime, Netflix India
🔹 Instagram Engagement Rate: 4.59%
🔹 YouTube Average Views: 847.6k
5) Komal Pandey (@komalpandeyofficial)
Komal Pandey is a trailblazing fashion influencer who revolutionized outfit styling content in India. She is known for her cinematic, high-production-value fashion videos that combine art, color theory, and creativity. Unlike typical fashion bloggers, Komal challenges traditional dressing norms, experimenting with bold makeup, accessories, and unique themes. Her fashion-forward thinking and fearless attitude have made her a role model for self-expression. Whether it’s fusion wear, vintage aesthetics, or avant-garde looks, Komal makes fashion feel approachable and aspirational.
Platform: Instagram 📷 | YouTube 🎥
Genre: Fashion, Lifestyle
Brands: Jimmy Choo, MAC, Manish Malhotra Beauty
🔹 Instagram Engagement Rate: 4.19%
🔹 YouTube Average Views: 208.6k
6) Ashish Chanchlani (@ashishchanchlani)
Ashish Chanchlani is one of India’s biggest digital comedians, known for his over-the-top humor, expressive acting, and relatable desi storytelling. His comedy sketches, which often parody daily life situations, Bollywood movies, and trending topics, have gained him a huge fanbase. He started with Vine-style videos and quickly became one of YouTube India’s most-followed entertainers. Unlike stand-up comedians, Ashish brings a more cinematic and exaggerated touch to his content, making him a favorite among teenagers and young adults.
Platform: YouTube 🎥 | Instagram 📷
Genre: Comedy
Brands: Marvel India, Cadbury, Netflix
🔹 Instagram Engagement Rate: 2.42%
🔹 YouTube Average Views: 25.9M
7) Gaurav Taneja (@taneja.gaurav)
Gaurav Taneja, aka Flying Beast, is India’s top fitness and aviation influencer. A commercial pilot by profession, he transitioned into content creation, sharing insights into aviation, fitness, nutrition, and daily vlogs. His authentic personality and informative content make him one of the most trusted influencers. His family vlogs with his wife Ritu are hugely popular, showing their wholesome relationship and parenting experiences.
Platform: YouTube 🎥 | Instagram 📷
Genre: Fitness, Lifestyle, Travel
Brands: MyProtein, Oppo, Intel
🔹 Instagram Engagement Rate: 1.34%
🔹 YouTube Average Views: 513.9k
8) Nikhil Sharma (@nikkkhil)
Nikhil Sharma, better known as Mumbiker Nikhil, is a pioneer in Indian travel vlogging. He started as a Moto-vlogger, showcasing long bike rides across India and international destinations, but later expanded into lifestyle vlogging. His deep connection with fans and honest storytelling have helped him build a strong YouTube and Instagram following.
Platform: YouTube 🎥 | Instagram 📷
Genre: Travel, Lifestyle
Brands: Red Bull, GoPro, Hyundai
🔹 Instagram Engagement Rate: 2.49%
🔹 YouTube Average Views: 156.5k
9) Sejal Kumar (@sejalkumar1195)
Sejal Kumar is a self-made digital fashion influencer who rose to fame with her affordable fashion styling, travel vlogs, and music covers. She is known for mixing Indian and Western styles, making fashion more accessible for young audiences. Her content often includes personal experiences, mental health discussions, and self-improvement tips.
Platform: YouTube 🎥 | Instagram 📷
Genre: Fashion, Lifestyle
Brands: Adidas, Dyson, Uniqlo
🔹 Instagram Engagement Rate: 0.77%
🔹 YouTube Average Views: 25.5K
10) Ranveer Allahbadia (@beerbiceps)
Ranveer Allahbadia is India’s leading self-improvement content creator, known for his motivational podcasts, fitness tips, and business insights. His podcast, The Ranveer Show, features successful entrepreneurs, Bollywood celebrities, and global thought leaders. His self-discipline and fitness journey make him one of India’s most trusted influencers.
Platform: YouTube 🎥 | Instagram 📷
Genre: Fitness, Business, Podcasting
Brands: Mercedes-Benz, Gillette, MuscleBlaze
🔹 Instagram Engagement Rate: 6.40%
🔹 YouTube Average Views: 724.2k
11) Avneet Kaur (@avneetkaur_13)
Avneet Kaur started as a TV actress and dancer but has now transformed into a full-time digital influencer, focusing on fashion, beauty, and lifestyle content. Her ability to set trending fashion statements and engage Gen Z audiences makes her one of India’s top social media stars. Avneet is also a trendsetter on Instagram Reels, often featuring glamorous looks, makeup tutorials, and dance videos. With millions of followers, she collaborates with beauty and fashion brands, leveraging her influence to shape trends. Her transition from acting to full-time content creation has made her a powerhouse in the influencer world.
Platform: Instagram 📷 | YouTube 🎥
Genre: Fashion, Beauty, Lifestyle
Brands: Nykaa, Puma, Lakmé, Daniel Wellington
🔹 Instagram Engagement Rate:0.43%
🔹 YouTube Average Views: 74.7k
12) Jannat Zubair Rahmani (@jannatzubair29)
Jannat Zubair is a fashion and lifestyle influencer with a massive fan base. Initially famous for her TV career, she quickly adapted to the digital era and built a dominant Instagram presence. Known for her trendsetting makeup looks, collaborations with top brands, and engaging reels, Jannat remains one of the most-followed influencers in India. She often shares behind-the-scenes glimpses of her fashion shoots, OOTD inspiration, and beauty hacks. With a youthful, energetic personality, she continues to influence millions in the beauty and fashion industry.
Platform: Instagram 📷
Genre: Fashion, Acting, Lifestyle
Brands: Maybelline, Oppo, Vivo, Clovia
🔹 Instagram Engagement Rate: 0.91%
🔹 YouTube Average Views: 685.9k
13) Barkha Singh (@barkhasingh0308)
Barkha Singh is a charming travel, lifestyle, and entertainment influencer with a natural storytelling ability. Having worked in TV and OTT platforms, she successfully leveraged social media to create fun, relatable, and visually appealing content. Whether she’s exploring exotic destinations, reviewing luxury hotels, or sharing beauty tips, Barkha’s friendly and engaging style has helped her build a loyal audience. She’s often spotted collaborating with premium travel and lifestyle brands, adding her signature warmth to brand storytelling.
Platform: Instagram 📷 | YouTube 🎥
Genre: Travel, Lifestyle, Entertainment
Brands: Amazon Prime Video, Netflix India, Mamaearth
🔹 Instagram Engagement Rate: 0.88%
🔹 YouTube Average Views: 1.1M
14) Dolly Singh (@dollysingh)
Dolly Singh is a content queen in the comedy and fashion space, known for her hilarious satire on societal norms. She started as a fashion blogger but later expanded into comedy skits, often portraying stereotypical Indian characters that audiences love. Dolly’s bold, quirky, and highly engaging content sets her apart from other creators. Beyond humor, she is also an advocate for women’s empowerment and self-love, collaborating with brands that align with her progressive views.
Platform: Instagram 📷 | YouTube 🎥
Genre: Comedy, Fashion
Brands: Lakmé, H&M, Levi’s, Adidas
🔹 Instagram Engagement Rate: 1.24%
🔹 YouTube Average Views: 1.1M
15) Mithila Palkar (@mipalkarofficial)
Mithila Palkar is a multi-talented creator who beautifully balances acting, music, and lifestyle content. She is best known for her quirky digital persona, engaging in music covers, artistic content, and personal vlogs. Mithila’s authenticity and charm resonate strongly with audiences, making her a relatable and aspirational figure. She shares glimpses of her acting journey, collaborations with OTT platforms, and fun interactions with her pets. Her social media is an aesthetic blend of music, candid life moments, and collaborations with premium lifestyle brands.
Platform: Instagram 📷
Genre: Music, Lifestyle, Acting
Brands: Google India, Garnier, L’Oréal Paris
🔹 Instagram Engagement Rate: 4.50%
16) Niharika NM (@niharika_nm)
Niharika NM skyrocketed to fame with her expressive, energetic comedy reels. Known for her humorous takes on pop culture, over-the-top reactions, and fast-paced storytelling, Niharika became a viral sensation in no time. She effortlessly switches between hilarious rants, collaborations with celebrities, and engaging content formats. Her spontaneity and relatability have earned her millions of dedicated followers, and she frequently collaborates with top brands and Bollywood stars.
Platform: Instagram 📷 | YouTube 🎥
Genre: Comedy, Entertainment
Brands: Netflix, Amazon Prime, MAC Cosmetics
🔹 Instagram Engagement Rate: 2.40%
🔹 YouTube Average Views: 745.7k
17) Ankush Bahuguna (@ankushbahuguna)
Ankush Bahuguna is breaking barriers by mixing comedy, beauty, and skincare content—a rarity in India’s influencer space. His lighthearted humor, candid beauty reviews, and grooming tutorials have made him a pioneer in men’s beauty content. Ankush’s content is refreshingly honest, funny, and relatable, attracting a diverse audience. He is widely recognized for normalizing men wearing makeup, working with luxury beauty brands to redefine male grooming standards.
Platform: Instagram 📷 | YouTube 🎥
Genre: Beauty, Comedy, Lifestyle
Brands: L’Oréal Men, Nykaa Man, Bobbi Brown
🔹 Instagram Engagement Rate: 3.62%
🔹 YouTube Average Views: 230.6k
18) Srishti Dixit (@srishtipatch)
Srishti Dixit is a pop culture enthusiast who became an internet favorite with her memes, Bollywood commentary, and humorous sketches. Her hilarious takes on movies, celebrities, and everyday struggles have gained her a dedicated fanbase. She seamlessly integrates humor and relatability while working with top entertainment and consumer brands.
Platform: Instagram 📷 |
Genre: Comedy, Pop Culture
Brands: Netflix India, Tinder, Swiggy
🔹 Instagram Engagement Rate: 0.62%
19) Aashna Shroff (@aashnashroff)
Aashna Shroff is a leading luxury fashion and beauty influencer known for her sophisticated, elegant styling. She focuses on minimalism, premium brands, and aesthetic fashion content. With her well-curated Instagram feed, Aashna’s content feels like an editorial magazine.
Platform: Instagram 📷 | YouTube 🎥
Genre: Fashion, Beauty, Skincare
Brands: Dior, Estée Lauder, H&M, Charles & Keith
🔹 Instagram Engagement Rate: 5.02%
🔹 YouTube Average Views: 532.5k
20) Sakshi Sindwani (@stylemeupwithsakshi)
Sakshi Sindwani is a body positivity advocate, promoting confidence, inclusivity, and bold fashion choices. She inspires people to embrace their body type, making fashion more empowering and accessible.
Platform: Instagram 📷 | YouTube 🎥
Genre: Fashion, Body Positivity
Brands: Nike, Levi’s, Forever 21
🔹 Instagram Engagement Rate: 0.99%
🔹 YouTube Average Views: 12.7k
India’s top influencers are more than content creators—they are trendsetters, storytellers, and brand amplifiers. With authentic engagement and massive reach, they shape consumer behavior and drive marketing success.
🌟 Looking to collaborate with influencers? Now’s the time to connect and grow your brand! 🚀
